Introduction:
These faceless Instagram accounts generated over $200,000 in the last 30 days and they all started less than a year ago by complete beginners from all over the world. If you follow the blueprint from this step-by-step tutorial, then there is no question in mind that you’ll get similar results and profit if you start today. My name is Dave Nick, and I’ve used social media to make hundreds of thousands of dollars over the last few years, and all I can tell you is that even though the process is simple, it’s not easy.
It’s going to require hard work, but I’ve made it a little bit easier for you because I’ve built out this document and blueprint that you can download for completely free. It’s full of a bunch of different resources that are going to make things easier for you, which are all completely free.
To get access to it, you just click the second link in the description, join our free community, click on tools, open up this post over here, and click on Instagram starter blueprint. That opens up this document, and if you want to follow along, just click “File,” click “Make a Copy,” and make a copy to add to your own Google Drive folder so you can check each box as you follow along with this tutorial.
Step Zero: Evaluating Successful Instagram Accounts
Step Zero: We’re going to evaluate some example Instagram accounts that are getting results and making money without showing faces. This one over here has posted interesting and very intriguing facts about all sorts of different things—they have 300,000 followers. This one is posting quotes and spiritual guides—they have 250,000 followers. This one is talking only about AI; it’s a faceless account with 72,000 followers. This one only talks about smoothies, and they have millions of followers.
Step One: Choosing the Right Niche
Step number one is going to be to choose the right niche for yourself. I left a step-by-step guide that I guarantee, if you follow, you’re going to choose the right niche for yourself. But I’m also going to link example niches that you can model because it’s proven to work. For example, this one is from the manifestation niche; you have an example account you can see what they did to grow their account. There are other ones, like for example, the motivation niche—you can open up; can see what they’ve done to get 44,000 followers. I don’t know, but I like smoothies, so I’m going to go with that niche, and this is going to be my example channel.
Step Two: Creating Your Target Avatar
Step number two is to create your target avatar—the person that you are going to be targeting with these posts and later with the products that you’re going to be selling. Click “File,” click “Make a Copy,” and add this to your account so you can make changes and think about the person that you’re trying to target. For example, what is their age? Where are they from? What is their gender?
Where do they live? What is their salary and occupation? What are their pain points? Are they dieting and not losing weight? Or are they trying to make money, but it’s not working? Whatever it is, think about that target avatar that you’re trying to target. So, I’m trying to target probably someone who is young and trying to work on their health but doesn’t have time or money to prepare these fancy meals.
Step Three: Creating Your Instagram Account
Step number three: Now you’re just going to create your account by going over to Instagram, clicking “Sign Up,” and you can register an account or just download the app on your phone. Now, if you want to be as professional as possible, then I recommend you follow this guide to optimize your account properly: choose the right username for yourself, the right bio and CTA, highlights, and how to optimize the entire account.
If you’re feeling slightly lazy, then you can open up these GPT prompts and copy one of them. You can then go to CLO AI, paste that prompt here, and just insert your niche. Based on your niche, CLO AI will generate different bios that you can copy and paste into your account.
Step Four: Subscribe for More Free Resources
Step number four: Now you’re going to subscribe to this channel because I give resources like this completely free of charge. Every week I post tutorials for free, and I even do giveaways. So just subscribe; it’s free.
Step Five: Downloading Software for Faceless Instagram Content
The next step is to download the necessary software for creating faceless Instagram content. For posts, you’re going to use Photoshop, which is a free Photoshop alternative at photopia.com. You can also use Adobe Generative Fill, which is an AI tool that allows you to alter your images.
It’s pretty cool—I use it for my Instagram account. I took this photo; there was no mountain in the background, and then I just pressed one button, and it added a mountain. It looks way better and has way better engagement as well. You can also just use Canva to create these posts for completely free, and for reels, I use Wub to generate reels—completely edited reels with one press of a button. But when I started and didn’t want to spend any money, then I would probably just go with CapCut because it’s completely free, and you can do things pretty cool inside it.
Step Six: Understanding Instagram Growth
Step number six is understanding how to grow an Instagram account. I listened to this podcast with the CEO of Instagram; this podcast was an hour and a half long, so to save you some time, I just took the most important notes and lessons from this podcast so that you don’t have to spend an hour and a half watching it. The lesson, most important lesson, is that Instagram’s algorithm values content that is shared through DMs.
If it’s a valuable piece of information, people tend to share it with their friends and family through DMs, and also if it’s something funny, they just share it. But we don’t want to be posting memes because that doesn’t make much money. The most important metrics are average view duration—how much time someone spends on your Instagram post—and sharing it with others. The key features are Instagram reels (or short videos) and direct messages as well.
Step Seven: Creating Viral Reels
Now that we understand how the algorithm works, you have a full conversation right over there and the notes that I took so you don’t have to watch it if you don’t want to. Let’s start creating these reels. We’re going to start with the viral script formula, and you’re going to have this guideline that shows you the spectrum and how you can create the right viral short-form content.
Step Eight: Monetizing Your Instagram Account
Now comes the most fun part, and that is making money from these Instagram posts and your faceless Instagram page. There are three different ways that you can monetize this content. The first one is through brand deals—getting paid by companies to promote their products, services, or websites. You can use this email template that I use for my brands.
The second way is through affiliate marketing, which is exactly how I made over half a million dollars with this affiliate platform over here. I also left out the best recurring programs so you can just sign up there for completely free. Lastly, you can monetize with digital products. You can launch your digital product and sell it. That’s how I did over half a million dollars with this platform, and also $800,000 with this one. Just bear in mind that only $400,000 is actual profit, but it’s still not bad.