Picture this: A school teacher with just 1,000 Instagram followers makes $552,000 in a single month. A mom filming on her phone for 1 minute and 44 seconds generates $762,000 in revenue. Welcome to the TikTok Shop revolution that’s creating millionaires overnight.
While everyone’s talking about traditional social media marketing and making money on TikTok shop, regular people with smartphones are quietly building generational wealth. Tarte Cosmetics just hit $8 million in 30 days, and 99% of it came from everyday creators, not celebrities or influencers.
Today, I’m pulling back the curtain on this billion-dollar opportunity. You’ll see the exact videos, commission rates, and strategies these creators use. Plus, I’ll show you why brands are willing to pay 40% commissions and how the “spillover effect” multiplies profits beyond TikTok.
TikTok Shop Revenue Success Stories
$8 million in 30 days on Tik Tok shop alone. Today I’m going to be showing you how these brands are making ridiculous money because I can promise you Tarte Cosmetics did way more than 8 million in 30 days. This stuff’s crazy and we’re just going to jump right into it.
Tarte Cosmetics Revenue Breakdown
So Tarte Cosmetics brought in $8 million, just a little bit shy. In 30 days, that’s $264,000 a day just on the Tik Tok shop platform alone. 7.76 million. Almost all of it was made through affiliates. If we scroll down, we can see the different content creators and really how much money they brought in themselves. It looks like this girl, Kaylee, brought in a million dollar in 30 days.
Viral Video Analysis
And what’s crazy is we can go down into the video ad section and see the videos that are generating all of this money. So, this video right here brought in $762,000. It’s back. It’s back. It’s back. If you’ve been waiting for the light medium peach color corrector from Tarte, it’s back.
It’s so good. I think you This is literally a mom on her phone just making a a real video. This feels like a Snapchat she would maybe send to her friends or her daughter or something like that. Just a very organic, natural, real video talking about this product she likes. Basic little title up there. She filmed this on her phone and she made $762,000 in revenue for that brand.
Creator Commission Structure
Now, as a creator, she’s getting anywhere from 20 to 30% commissions, sometimes even 40 or 50 if you’re like one of the top creators for the brand, which she clearly was. Then the brand reaches out to you, makes connections with you, gives them retainers, gives them raise commissions, free products, all that good stuff. 30,000 units were purchased from one video from a phone that was a minute and 44 seconds by a mom that’s just sharing this product she likes. That’s the true power of Tik Tok right now. That’s why this is so insane.
Top Performing Products
Right now, it looks like the top products from Tarte are a CC under eye corrector um concealer paw brush. So, I guess just the brush and the concealer are their top products, but obviously they have a lot of products that are doing very well. But like we showed you, the only reason these are doing well is because of all of these content creators here.
If we look at their top product, it looks like they’re giving 15% out the gate, but I promise you guys behind the scenes, these top creators are making 30 to sometimes even 40%. I know this because I’ve made a decent amount of money on Tik Tok shop and on my Tik Tok shop account I have a 40% commission rate for the Nell product which yes is incredibly high but it’s also not that unheard of to have this.
The Spillover Effect
So why are brands willing to give me 40% commission just for making basic videos on my phone? Right now every brand in the world is dying to go viral on Tik Tok shop and they’re willing to spend any amount to go viral because of the spillover effect. What this means is that for every dollar you make on TikTok shop, you’ll make another 50 cents on your Amazon sales alone.
So if Tarte did 8 million on Tik Tok, they did another 4 million on Amazon just from the natural exposure and brand awareness that they got from going so viral on Tik Tok. That’s not even accounting for their Shopify sales, like their own website, their Google search engine volume, all of their retail connection.
Retail Impact
Because think about it, if you’re walking through Target and you see Goalie Gummies or you see Tarte Cosmetics or or one of these products that went super viral on Tik Tok, but you didn’t purchase it on Tik Tok, but now it’s right there next to you. You’re probably going to pick it up and be like, “Oh, all right. Everyone was making videos on this. I saw a bunch of viral content. Everyone said it’s so amazing. I’m going to at least try it because I’m right here next to it.” So, their retail sales explode from Tik Tok as well.
The Viral Feedback Loop
Now, what also happens is essentially an infinite feedback loop because creators are making so much money from going viral, promoting products on Tik Tok that when they see a product like Gummies or Tarte Cosmetics going viral, it’s going to attract all the top creators in the world to that product and it’s going to explode their sales again. So, it’s just this viral feedback loop that just keeps bringing in ridiculous amounts of money.
And that’s why people like Tarte Cosmetics are willing to spend 8 million a month to make 8 million a month because the long-term ripple effect of how much money they’re generating is ridiculous.
Long-term Customer Value
Especially when you consider that products like this aren’t a one-time use. You buy these every 30 days. So now they’re getting repeat purchases and a crazy lifetime value of a customer from them buying goalie gummies for every month for the rest of the year. You also have to factor in that if someone comes into Tarte Cosmetics and likes the product, they’re going to check out the other products, too. So, there’s like this infinite spillover effect of making ridiculous money just from going viral on one video. One video could create this entire butterfly effect here.
The Creator Revolution
The magic behind all of this is in the hands of the creators, which is ridiculous cuz brands used to have to pay upfront money for influencers or celebrities to make videos when now they simply just have to position themselves properly and let random people with phones go viral making content. And now the creators get to make all of the money instead of the influencers and celebrities.
This is creating a generational opportunity that’s bigger than anything I’ve ever seen in my 9 years of experience making money online. And obviously the opportunity is in the brand’s hands because they’re able to sell their brand for hundreds of millions or billions of dollars through this viral effect.
what’s insane is if you just have a phone and some free time, and you know how to make video content or you know how to go live promoting products on TikTok shop, you can also create generational wealth just through your phone.
Creator Success Stories
Let’s go back to Cal Data and I’ll show you what I’m talking about. All right, we’re in the Tarte Cosmetics listing. Let’s go down to creators and talk about Kaye. So she brought in a million dollars in revenue for the brand in 30 days. So, we can go to 180 days and see some other numbers.
Looks like this girl brought in 1.3 million, 1.2, 1.2, 1,800,000. So, all these creators are bringing in ridiculous money for this brand. But keep in mind, they’re getting around 30 to 40% of this. So, if Michelle is making 40% on the 1.38 million, that comes out to $552,000 that Michelle made just from videos on her phone.
Michelle’s Profile Analysis
Let’s go see her account. So, it looks like she doesn’t go live at all. She only made like 8,000 on lives and all of her money was made from videos. So, let’s go check some of her videos. Her top one got 4.1 million views and brought in 292K. That’s actually pretty low, but it looks like she’s going viral pretty consistently.
So, all of her videos do pretty well. The Tarte Buffer brush now comes free with face tape foundation. This is a $36. She She’s talking fast. Brush. I haven’t seen anyone talking about this yet because I genuinely don’t think anyone knows. Happened to be looking at my showcase. Oh my god, that’s like overstimulating. Let’s go see her Instagram.
Like, let’s see who this girl is. 1,000 followers. She is not famous. Looks like she’s a school teacher. And she’s just showing up and making videos on her phone and helping this brand create tens of millions of dollars in equity value in their company just by being a mom and making phone videos. Like, it just blows my mind.
Kaylee’s Success Story
Let’s look at this Kaye girl again. Um, she seems like the the top person the last 30 days without a doubt. I mean, a million in 30 days is ridiculous. Um, we saw her in one video. Let’s check her Instagram. It looks like she’s gotten a decent following and it’s probably just from her ability to create content. She’s now utilizing it for personal brand stuff. But you can see this is just a mom. Like this isn’t anyone special or unique or or someone that has something that you don’t.
Metacube Brand Analysis
Let’s look at another brand, Metacube. These guys are doing 7.24 million in the last 30 days. And it looks like yeah, all of their money is always coming from affiliates.
They sold 200,000 units of products in 30 days. Like I don’t even know how these manufacturers are keeping up with this. Let’s go see their video ads. It looks like a top one in the last 30 days brought in 200K. Do not buy this.
Do not buy this. And do not buy this because if you buy all these Medic glass glow skin products individually, you’re definitely going to spend $200. Can’t even fit all them in my hand. But when you buy them on the Tik Tok shop bundle, you’re going to spend under 100. So that’s the way to buy it.
Simple Video Success
We’re talking less. You can see like there is nothing special. It’s just simple videos people are making. $66 right now. This one’s completely faceless, dude. Glass skin kit is only $66. All you have to do to score this deal is tap on that orange shopping cart. That’s going to activate the 16 seconds. Imagine if you sat down for 16 seconds, made a video, and brought in looks like 170K. Let’s times that by a 30% commission, and you got $51,000 in cash for making a 15-second video.
Live Stream Opportunities
Now, videos are awesome. You can make ridiculous money on them, but let’s be honest, a lot of your videos aren’t going to go viral. Also, a way that you can make consistent money with Tik Tok shop as a creator is through live streams. Now, let me show you a little bit about those, cuz live streams are crazy.
If I go to the creator section in the last 30 days, I can see some of these creators are bringing in millions a month. It’s insane. And if I go to this random creator here, you can see that they’re making $720,000 a month on live streams alone.
Live Stream Revenue Breakdown
So, let’s go to one of their lives and see what this looks like. This is crazy. Selling one product for 2 hours and 20 minutes on a live stream. He made $85,000 in revenue. So 85,000 * 30% that is $25,000 in literally 2 hours of work. Divide that by 2, he is making $12,750 an hour going live on his phone.
How Live Streams Work
The crazy thing about live streams is you don’t have to have any skills. You don’t have to be good at making videos. All you have to do is show up, go live on your phone, and Tik Tok is going to naturally send you traffic because they make 7% on every sale that you get. And live streams have a 10 to 20% conversion rate. So what they’re going to do is send anyone who’s seen viral videos on this product and watched it all the way through.
They’re going to grab that person and throw your live stream on their for you page because they know if that person watched a full video on this product, they’re probably interested in purchasing on it. And if they put them in your live stream where you answer their questions and you talk to them, there’s a 10 to 20% chance that you’re going to get them to purchase, which means Tik Tok makes their 7%. So you don’t have to have any skills. You just have to show up, and TikTok will give you viewers.
Live Stream Example
Like let’s look at this guy’s live stream. Just coming in. Look at this guy’s in the cart. 4,000 completely faceless just showing the product on his phone. That’s it. 200 people yesterday bought these. Do not get left out in the cold. This is the best price you’re ever going to see on Gene. Your order is confirmed. You can leave the live if you want.
Now, Jean, your order’s confirmed. You can leave the live. Like saying people’s names, personally addressing them, answering your questions. That’s it. It’s incredibly common for creators to be making $50 to $100 an hour on their live streams as complete beginners right out of the gate.
Getting Started
And if you want to learn how to start making money on Tik Tok shop today, right now, then make sure you check the link in the description of this video. I have something that will help you guys get started.
